Building
Blocks for Effective Programs
The key components of effective service and volunteer
programs
Marketing and Communications
A marketing strategy is necessary for a program to recruit
volunteers, secure partnerships, and raise money. Elements include
communicating the organization's mission and philosophy, the community
need the organization is addressing, the market being served, the
impact on the community, and profiles of the people being served.
Knowing how to write press releases for events is another way to promote
programs by using the media wisely, as is learning how to identify
untapped opportunities to share the news about your program.
The Resource Center connects you with the best resources from our
Featured Resources
Online Publications
Strategic Marketing Plan Template
Media Interview Preparation Tips
Lending Library Resources
Marketing Workbook for Nonprofit Organizations, Volume I
Marketing Workbook for Nonprofit Organizations, Volume II
Effective Practices
Marketing your project
Communicating effectively with the media
Writing a press release
Links to Other Useful Websites
Mission & Maddox: The Resource Center for Effective Corporate-Nonprofit
Partnerships
Media Kit Materials from the Corporation for National and Community Service
Training and Technical Assistance Provider
Campaign Consultation
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