Marketing Volunteer Opportunities to Baby Boomers: A Blue Print from the Field

Full Title: 
Marketing Volunteer Opportunities to Baby Boomers: A Blue Print from the Field
Item Number: 
R3080
Publisher: 
Center on Aging
Year: 
2001
Author: 
Wilson, Laura B. and Jack Steele

Contains strategies gathered from over 300 project directors at the Corporation for National Service Senior Corps Cluster conferences in 2001. Highlights the need for technology innovations, corporate and community partnerships, structures to deepen volunteer participation within agencies, and creating an updated image of people over 50.

Language: 
English
Format: 
Reference