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Baby boomers, Marketing and media
Marketing Volunteer Opportunities to Baby Boomers: A Blue Print from the Field
Get Involved Campaign Tools and Resources
Developing successful marketing and media for baby boomer volunteers
Motivating generational cohorts to civic engagement
Finding baby boomers in your community
Communicating the joys of volunteering
Choosing appropriate outreach techniques for different generations
Organizing seven strategic focus areas to optimize recruitment of baby boomer volunteers
Attracting younger seniors to volunteer service
Enlisting baby boomers as Senior Corps volunteers
Marketing volunteer opportunities to baby boomers
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